Adventure tourism
Kashmir has huge tourist potential and in the current year it is at the peak. Large numbers of tourists is coming to Kashmir valley and many of them have a love for adventure.
Adventure tourism holds big promise for mega tourist footfall in Jammu and Kashmir.
A major fillip to tourist arrival in Kashmir continues to be adventure tourism and treks with adventure sports activities like mountain biking, paragliding, hot air balloon rides, river rafting, trekking and camping are picking up in Jammu and Kashmir.
The eco-friendly adventure tourism not only provides a new option for adventure lovers to test their adrenaline rush at various adventure destinations in J&K but also helps in the well-being of the local population by providing them new employment options.
The idea of conceiving and strengthening new Development Authorities by the government was to have systematic development of tourist locations and exploration of new destinations. The Tourism Development Authorities focus on adventure tourism and keep adventure equipment available at the tourist locations for hiring by the tourists interested in taking up exciting activities.
To provide a unique experience to tourists and increase their footfall, the J&K government has prepared a comprehensive plan for promoting the tourism sector in the UT and identifying new abundant natural beauty and breathtaking landscapes at unexplored tourist spots.
