Enhanced visibility
Recently Chief Minister Omar Abdullah chaired a comprehensive review meeting of the Information Department at the Civil Secretariat.
The meeting assessed department’s performance and deliberated on matters requiring improvement to enhance efficiency and outreach of the Information department.
He emphasized the need to streamline and expedite the process, ensuring that filmmakers receive approvals without unnecessary delays. A detailed discussion was held on the advertisement policy for newspapers and media houses.
He directed the department to ensure fairness and transparency in issuing advertisements based on circulation.
He urged the department to avoid any impression of bias and to study Bureau of Outreach, Government of India (DAVP) criteria of advertisement rates and assessing newspaper circulation to evolve a robust mechanism for the purpose.
Stressing the importance of social media, the Chief Minister called for enhanced visibility of the Government of Jammu and Kashmir on digital platforms through targeted advertisements and campaigns.
Reviewing the accreditation process for journalists, the Chief Minister directed the department to revisit rejected applications.
He instructed the concerned officials to communicate discrepancies to applicants, enabling them to rectify errors and secure accreditation.
