Tourism projects
Tourism in Jammu and Kashmir is in the focus of the government and there are various tourism infrastructure projects which are under process in different tourist destinations.
Recently the Chief Secretary of J&K directed the Tourism department to complete all projects under capex by 31st March, 2022.
He asked the tourism department to create a wholesome experience for the tourists to position J&K as a top global destination. He directed the department to put all unutilized assets to use by March.
He said that the Tourism department should focus on tourist comfort, convenience and satisfaction, improved travel guidance and wayfinding (e.g. signs, maps and websites available in multiple languages), and the potential benefits of integrating art and cultural amenities (e.g. unique artwork/ large billboards/ hoardings at railway station, at Lakhanpur border and cultural displays at destinations for enhancing experience of the tourists to position J&K as a top global brand.
He said the highest ever tourist arrivals in J&K during the last 4 months is the result of the image makeover the UT has undergone along with the development of tourism infrastructure during the last two years.
He asked the department to target tourist arrival of 10 lakh in the Valley next year and an aggregate tourist influx of 2 crore in J&K.
He made these observations while reviewing the Capex of the department in which the Administrative Secretary, Tourism Department and other senior officers of the department were present.
