Purple Mission
Government of Jammu and Kashmir with the help of scientists has been able to help farmers to get good money by going for aroma plants.
It has a huge market available and in the recent past many farmers in Doda district have been able to earn handsome amounts by cultivating lavender.
There is a socio economic change in many villages as Purple Mission brought fortunes for farmers in J&K. according to the officials Doda district achieved tremendous results under Aroma Mission
Cultivation of lavender has changed the fortunes of farmers in Jammu and Kashmir under ‘Aroma Mission or Purple Revolution’, an initiative of the Centre government towards transforming the lives of UT’s farmer’s community.
Purple or Lavender Revolution was launched in 2016 by the Union Ministry of Science & Technology through the Council of Scientific & Industrial Research (CSIR) Aroma Mission. The aim of the mission is to support domestic aromatic crop-based agro-economy by moving from imported aromatic oils to homegrown varieties.
Lavender cultivation is practiced in almost all 20 districts of Jammu and Kashmir. Under the mission, first-time farmers were given free lavender saplings while those who had cultivated lavender before were charged Rs. 5-6 per sapling.
Farmers are happy with farming of unconventional aromatic plants under Aroma Mission.
