Prime Minister Narendra Modi will launch a global initiative ‘Lifestyle for the Environment (LiFE) Movement’ tomorrow via video conferencing.

The launch will initiate ‘LiFE Global Call for Papers’ inviting ideas and suggestions from academics, universities and research institutions etc to influence and persuade individuals, communities and organisations across the world to adopt an environment conscious lifestyle. The PM will also deliver a keynote address during the programme.

The programme will also witness participation of Bill Gates, Co-Chairman Bill & Melinda Gates Foundation; Lord Nicholas Stern, Climate Economist; Cass Sustein, Author of Nudge Theory; Aniruddha Dasgupta, CEO and President World Resources Institute; Inger Andersen, UNEP Global Head; Achim Steiner, UNDP Global Head and David Malpass, World Bank President, among others.

The idea of LiFE was introduced by the PM during the 26th United Nations Climate Change Conference of the Parties (COP26) in Glasgow last year. The idea promotes an environment conscious lifestyle that focuses on ‘mindful and deliberate utilisation’ instead of ‘mindless and destructive consumption’.