GI Tagging
GI Tagging is proving to be a game changer for many products in Kashmir. Saffron of Kashmir after getting GI tagging has a lot of demand in the global markets.
Similarly GI Tagging of hand knotted carpets, papier mache and several other products resulted in huge success for local producers. GI Tagging of several other products are in the pipeline which will bring socio-economic prosperity in respective areas, he added. Since GIs denote the origin and the quality of products, our aim is to establish local brands in the global market through effective brand & marketing strategy. Other mechanisms are also being evolved to address the challenges faced by producers, the Lt Governor further added.
People First’ is our mantra to speed up the pace of sustainable development. Special impetus is being given to create physical, economic & knowledge connectivity to reduce Rural-Urban gap, improving rural economy, and protecting the interest of small & marginal farmers. In the last two years, unprecedented work has been done to strengthen physical, knowledge and economic connectivity. Several initiatives have been taken to bring socio-economic prosperity in the lives of farmers, producers and all associated stakeholders, he observed.
J&K administration is making concerted efforts to increase productivity through infusion of traditional knowledge, modern science and technology. Promotion of Agro-processing industries, creation of better market-linkages, contribution of cooperative societies, universities & experts, strong system of e-governance, e-delivery mechanism, has eliminated the bottlenecks and provided new impetus for the development.
