TOURISM PROMOTION
In a significant move towards revitalizing tourism in the Jammu division, the Department of Tourism today presented a strategic and action-oriented roadmap to the Chief Secretary, regarding promotion of tourism across the region, during an exclusive meeting held here in this regard.
He impressed on the department to redouble efforts towards vigorous promotion and publicity of the tourism circuits. He enjoined upon them to be proactive across all the social media platforms, using the services of influencers there to reach out to the masses. He asked for starting rafting and paragliding at some of the places across the region, taking utmost care of the safety parameters. He also asked for roping in the professionals in this tourism trade activity to train the youth.
He asked the department to frame the Homestay policy as soon as possible with other guidelines for registration of BnB enterprises. He also directed for devising the loan product for development of Home-stays in the region as per the past directions.
On the occasion, Commissioner Secretary, Tourism, gave a presentation detailing the multifaceted approach focused on thematic circuits, adventure tourism, heritage experiences, infrastructural upgrades and promotion of offbeat destinations, aimed at making Jammu a year-round diversified tourist destination.
She threw light on five major tourist circuits envisaged by the department to make tourism a major activity across Jammu region. These circuits were discussed to ensure multi-day stay of tourists in the region based upon their choice and interests.
