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Voda Idea unveils new brand identity ‘Vi’

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Vodafone Idea Ltd on Monday unveiled a new brand identity, as the struggling telco looked to rediscover itself post the apex court’s ruling on past statutory dues.

VIL, which had about 280 million subscribers as of June, said Vodafone and Idea brands will now be called ‘Vi’.

“A brand with its eyes set on the future, it is built for and around customers… The integration of two brands is a culmination of the largest telecom integration in the world,” VIL said in a statement communicating its new unified consumer brand identity and positioning through a virtual launch on Monday.

Elaborating on the new brand, Ravinder Takkar, MD and CEO, Vodafone Idea, said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, our people and processes.” The brand integration not only marks the completion of the largest telecom merger in the world, but will also set the company on its future journey to offer strong digital experiences to 1 billion Indians on its 4G network, he said.

“VIL is now leaner and agile, and the deployment of many principles of 5G architecture has helped us transform into a future-fit, digital network for the changing customer needs.

“The new brand launch signifies our desire to not just deliver, but delight our customers, stakeholders, communities and our employees and signals our passion and commitment to be a Champion for Digital India,” Takkar added. — PTI

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