Amazon’s Handicrafts Mela – which will showcasing over 55,000 unique products – will help customers discover and purchase products from artisans and weavers from different parts of the country by visiting specific sections like handloom zone, handicrafts home décor, kitchen items, handmade toys, handcrafted festive collection and others, the statement said.

“Exhibitions and melas have been the primary avenues through which karigars have been able to reach their customers. However, as these on ground events have been brought to a grinding halt, the online marketplace has emerged as an avenue that these sellers can leverage to reach customers across the country during the festive season,” Amazon India Director – MSME and Seller Experience Pranav Bhasin said.