Government to boost tourism in Ladakh for this season
By: Muzamil Bhat CK
After the covid-19 spike in the Ladakh region tourism could not pick up so far. Although the cases have receded and the government has lifted all the restrictions, there is very little tourist traffic in Leh and adjacent areas.
Government is trying its best to bring back tourism to the Ladakh region as it is one of the main economic activities in the newly carved out Union Territory.
In order to give a boost to the tourism sector, the government has decided to go for a two day tourism event in order to get back tourists to this hilly area.
According to the news agencies giving details about the mega event to be held in Ladakh they said in their news reports that Ladakh Lieutenant Governor Radha Krishna Mathur and Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) G Kishan Reddy will address the event “Ladakh: New Start, New Goals” being organized in Leh from August 26 to 28.
“The objective of the event is to promote Ladakh as a tourist destination with focus on aspects of adventure, culture and responsible tourism. The event aims to provide indigenous product knowledge to the industry stakeholders and also a platform to local stakeholders for interaction with the tour operators/buyers from the rest of the country,” the ministry said in a statement.
The event will include activities like exhibition, panel discussions, B2B meetings, technical tours, cultural evening to showcase tourism facilities in Ladakh. Reddy will grace the event virtually.
During the event, ‘Tourism Vision for Ladakh’ would be unveiled which focuses on overall development of the Ladakh region. The document envisions promoting tourism in the backdrop of sustainable ecological practices, building on local material and human resources, ministry officials said.
The ministry has aggressively started tourism promotions with participation of the industry stakeholders after the coronavirus pandemic virtually shut down any tourism opportunities.
The ministry has been promoting Ladakh in domestic as well as in international markets through various campaigns and initiatives such as ‘Dekho Apna Desh’ wherein a dedicated webinar on Ladakh was conducted.
Promotion of Ladakh has also been undertaken through Incredible India Website, social media platforms of the ministry, etc.
With agencies inputs