Winter tourism
J&K administration by the festivals are trying to bring back tourists here post the lockdowns and disruptions of life. Recently the government has decided to conduct tourist festivals especially for Kashmir and some Jammu regions so that tourism regains its prominence.
In the winter months, the Department will further organize the Jammu festival, white water rafting championship, Christmas carnival, Winter Carnival, Gulmarg snow festival, Lohri festival, Mata Vaishno Devi Sangeet Sammelan, and several others, as a part of its calendar of activities under the Azadi ka Amrit Mahotsav.
The Department celebrated International Mountain Day on 11th December under the theme ‘Sustainable Mountain Tourism’ through several activities including a painting competition and exhibition, wall climbing event at Nowgam, Mountain biking expedition, and inauguration of Paragliding season.
Recently the Chief Secretary asked the Department to actively promote wall and rock climbing sport throughout the Union territory, as there exists a huge potential on this account. He impressed upon the Department to strive for observing the most vibrant winter season this year with a special focus on the local and domestic tourists, now that the National Highway to the Kashmir valley has been upgraded
To promote rural tourism, it was informed that specific activities will be organized along the identified rural circuits across Jammu and Kashmir, including Hokersar-Parihaspora-Gohan in Gulmarg, Waderbala, Nowgam Mawar- Lolab in Kupwara, Chari-Sharief-Doodhpathri-
