Crescent Kashmir

Tourism potential

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The government of Jammu and Kashmir is looking forward to giving the tourism industry a boost in the coming season and they have recently started holding the meetings for the same so that there is healthy tourist footfall in the coming months.

Recently Secretary Tourism in a review meeting said that it is the endeavour of the Government to promote the tourism potential of the UT on a bigger scale in collaboration with the stakeholders.

He disclosed that as the Covid situation in the country improves the Department would again undertake promotional activities across various tourism markets of the country. Government is endeavouring to enhance the experiences of tourists by introducing new and more concepts.

He sought support and cooperation from the stakeholders in further promoting the 75 offbeat destinations identified by the Department across J&K. He also advised them to come up with attractive and competitive packages so that more and more tourists are persuaded to visit J&K.

The tour travel operators lauded the efforts of the Tourism Department in promoting Jammu & Kashmir at national and international level, which they said, has even won accolades from many quarters in the country. They brought many issues into the notice of the Tourism Secretary and sought their redressal.

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