Tourism is back
While there are a lot of activities going on in the tourism sector of Jammu and Kashmir, the local hoteliers and houseboat owners have packed rooms.
In this connection recently Secretary Tourism held a review meeting with the stakeholders and said that they should ensure that no tourist is cheated while being in Kashmir.
He said though there are ample regulatory mechanisms available with the Department to check these malpractices, a self regulatory mechanism by the stakeholders would go a long way in establishing the credibility of the local industry. He said the hospitality and caring nature of the people here has been one of the USPs of Kashmir tourism which should at all costs be preserved and upheld.
He informed the stakeholders that to enhance the tourists’ stay and interest, the Department has taken many path breaking steps like identifying 75 offbeat destinations, increasing the spectrum of activities for tourists and various destinations and giving a push to adventure tourism in the UT. He said the Department’s decision to open destinations like Sonamarg and Doodhpathri during winters has yielded encouraging results. He exuded optimism that coming months would bring tourists in good numbers and asked the stakeholders to prove themselves to the highest traditions of local hospitality.
He said that it is the endeavour of the Government to promote the tourism potential of the UT on a bigger scale in collaboration with the stakeholders.