New tourism potential
Government has launched different schemes as the tourism industry is not only growing but showing a lot of potential in new areas which have been introduced to tourism.
OYO group has been roped in for the home stay collaboration by J&K government so that in the villages of Jammu and Kashmir people can earn from the tourism industry.
The partnership with OYO and the launch of Tourist Village Network, in which Mission Youth has selected 75 such villages under both the Jammu, and Kashmir divisions, known for their unique landscape, cultural diversity and heritage value will go a long way in expanding the tourism ecosystem to rural areas of UT.
Affordable tariffs offered by the OYO home stays will cater to a better and immersive traveling experience. The Home stays have all the basic room amenities, great views, and provide an opportunity for travelers to experience beautiful rural landscapes and nature in its truest form.
Identified on the parameters of scenic beauty, landscape, cultural diversity and heritage, the 75 new home stays are located at Udhampur, Poonch, Doda, Kathua and Kishtwar districts of Jammu and Anantnag, Baramulla, Bandipora and Srinagar districts of Kashmir valley.
Jammu and Kashmir Rural Livelihood Mission recently organized a workshop for home stay owners in Srinagar on August 1 and 2, 2022. A similar workshop is going to be held in Jammu on August 16 and 17, 2022 for home stay owners.