Crescent Kashmir

Tourism potential

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Jammu and Kashmir has a lot of tourism potential and the government is trying to push this sector towards more prosperity.

Recently Secretary Tourism J&K directed for the establishment of a dedicated tourist service helpline immediately. After meeting with stakeholders of the tourism industry, he said that he will hold a meeting on the first Saturday of every month with them.

He said the upcoming G 20 event would position J&K tourism on a global platform.

He directed the constitution of a helpline cum grievance redressal facility at TRC Srinagar /Jammu for tourists. He announced a regular monthly stakeholder consultation with the office bearers of various trade bodies of the tourism sector to identify areas for improvement and devise strategies to overcome any challenges.

The directions were issued today during a marathon meeting-cum-interaction the Tourism Secretary had with the stakeholders of the tourism industry to discuss and evaluate the existing facilities, identify areas for improvement as well as address any issues affecting the sector

Director, Tourism, Kashmir, Raja Yaqoob and other officers of Tourism Department were present on the occasion.

He highlighted the need for continuously upgrading facilities and services at tourist locations to meet evolving traveler expectations and attract more tourists towards Jammu & Kashmir. He emphasized the significance of maintaining world-class facilities and services at tourist destinations to attract more domestic and international visitors towards the region.

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