New homestay policy
After introducing 75 new tourist destinations, the J & K government is trying to bring more tourists with the help of homestay policy.
Recently at TTF Kolkata the delegates, during the presentation, were briefed about the new homestay policy launched by the Government as well as resolve to reduce the carbon footprints at the destinations and the introduction of new segments like adventure trails, horticulture tourism, heritage tourism, MICE and the effort to link local art and craft with the tourist experiences. The delegates were informed that to further improve the grievance redressal mechanism a dedicated helpdesk has been set up for the tourists.
It may be recalled that the J&K Tourism stall at the TTF saw a huge rush of visitors comprising prospective tourists, travel agents, travel writers enquiring about the tourism services and products available in the UT.
The fair brought together industry leaders, top media professionals and the entire travel industry from the Eastern part of the country particularly West Bengal and beyond. Around 400 exhibitors from the entire country and many foreign exhibitors including from Thailand, Mauritius, South Africa participated in the three day long tourism fest.
This year, a large contingent of tour operators and hoteliers from J&K, including many women travel entrepreneurs, also attended the fair for which adequate arrangements were made by the Tourism Department.