After the J&K government has introduced many new tourist destinations including Bangus valley of Kupwara, rural tourism is picking up as many travellers are going to unknown destinations.
Recently LG Manoj Sinha said that the festival will further highlight the rural and adventure tourism potential of Bangus valley, promote its tribal culture and provide a platform for local artisans to showcase traditional arts and crafts.
He highlighted the tourism potential of J&K and shared the efforts of the UT Administration to promote the tourism sector of the UT.
We have completely transformed the tourism industry and Jammu Kashmir has been positioned as the most promising destination. The Tourism sector will soon become the engine of growth for the Union Territory.
He said the aim of the UT Administration is to attract a greater share of tourists and provide lifetime experience to travelers, explorers and art lovers.
Around 300 new destinations including heritage sites, offbeat, adventure and spiritual destinations are being developed to provide a variety of gateway options for domestic and foreign tourists filled with activities, festivals, natural scenery, shopping and B&B (Bed & Breakfast) home-stay in picturesque and calm villages.
He said, India’s G20 Presidency has made every citizen of the country proud. After the success of the G20 summit in J&K, we are witnessing a multi fold increase in the foreign tourists’ arrival in Jammu Kashmir. Today, tourists in record numbers are visiting the UT is also a reflection of the new aspiration of Jammu Kashmir.